Real estate is a highly competitive industry, and, as a result, marketing is crucial to having success. All real estate marketing firms know this, but some of them publish sloppy materials that leave them looking unprofessional.
Real estate marketing should always be professional as well as informative, accurate, and persuasive. It doesn’t matter whether it’s the content for a developer’s new website, a luxury apartment building or hotel brochure, or an advertisement for a listing.
Online and Offline Real Estate Marketing
The growth of the internet has revolutionized real estate marketing, but offline marketing is still an important part of the overall strategy. That’s because real estate buyers cover a wide range of age groups, from young couples buying their first house to retirees buying vacation property.
In fact, many real estate companies are using a mix of approaches—such as posting listings on Zillow, Trulia, and Craigslist, as well as in newspapers, classified ads, and real estate brochures. In recent years, real estate marketers have also started investing more time in social media networks, such as Facebook, Instagram, and Twitter, as well as blogging and email marketing to reach a wider audience.
How We Can Help
The result of all this is that real estate companies are doing more writing than ever before. In order to succeed, you need your marketing to stand out. This requires clear and error-free text because details are essential in real estate.
We focus on removing grammar and spelling errors, as well as strengthening the style and presentation of the writing.
We’re experienced with both online and offline real estate marketing, such as:
- Property listings
- Website landing pages
- Lead generation materials
- Real estate market research reports
- E-newsletters and print newsletters
- Social media campaigns
- Video scripts
Contact us now if you need help with a real estate marketing project.