Presentations are something that many organizations overlook when it comes to working with a proofreader or copy editor.
These businesses usually think of having their main marketing assets proofread, such as brochures and advertisements, but they forget that presentation materials can be just as important.
For example, what would happen if you had typos in a PowerPoint deck for a key sales pitch, board meeting, or fundraising event? At a minimum, it would be embarrassing. Worse, it could lead to missed opportunities and losses to the bottom line.
It’s a shame to let a careless mistake get in the way of a big opportunity, but even major companies have done so.
Nike, for example, is rumored to have lost an endorsement deal worth billions of dollars with an NBA superstar because they got his name wrong in the PowerPoint slides during their pitch to him. Another player’s name had been “left on by accident, presumably residue from repurposed materials,” ESPN reported. “I stopped paying attention after that,” said the player’s rep.
It’s usually easier to catch these types of mistakes if a professional (with a fresh pair of eyes) does the proofreading.
A successful presentation should make the speaker look like an authority, and mistakes in your presentation materials can undermine that.
The most common types of mistakes in business presentations are misspelled words, typos, and similar mistakes. But working with an experienced team like Super Copy Editors can also help with other important details—such as making sure your PowerPoint slides are consistent and clear.
In order for your presentation to be effective, it must be more than just error-free, which is why we focus on the overall strength of the materials. We want to make sure the materials are logical and concise. These details can go a long way in helping your presentation resonate with the audience.
The Super Copy Editors Difference
At Super Copy Editors, we’ve worked with many clients on PowerPoint proofreading and similar projects.
We understand that you want your presentation to be successful and leave you looking professional. Contact us today to learn more about our PowerPoint deck proofreading services.