An email blast is when you send out a single email to many recipients. Maybe you have a sale coming up soon and want to get the word out, or a new product that you want to promote. Many companies also have an e-newsletter that they send out once per week, month, or quarter.
Email blasts are a powerful and versatile marketing tool. And as with most marketing tools, you want to make sure you don’t have any misspelled words or other mistakes.
Careless typos can hurt your image in the marketplace. Not only are they embarrassing, but they can also lead to lost opportunities.
Good writing is more than just error-free writing, though—especially in marketing where you’re usually trying to enhance your brand, promote a product, or get the consumer to take action. The writing must be compelling to accomplish those goals.
Sometimes the writing needs to be entertaining; other times it needs to be informative. Either way, it takes more than just error-free writing.
How a Copy Editor Can Help You
Many proofreaders just check for grammatical errors, typos, and similar mistakes. But at Super Copy Editors, we don’t stop there. We look at the overall structure of the writing to make sure it’s not sloppy, inconsistent, or illogical.
We’ve helped our clients with email blasts and many other types of marketing communications. We understand that a successful email blast should help promote your brand and persuade customers. It’s a practical form of writing that must get results.
Also, because most of your customers are busy, we understand that email blasts typically need to be concise and draw readers in quickly.
Let’s Work Together
If you’re finalizing an email blast project, don’t hit “Send” before you get our team of editors to carefully review those materials.
Contact us now for a quick, free quote for proofreading.