Even in the age of email, direct mail is no joke.
Check out these eye-opening statistics from Fundera:
- Direct mail open rates can be as high as 90%.
- 70% of consumers say direct mail is more personal than emails.
- 62% of people who responded to direct mail in the past three months made a purchase.
Of course you know this. Otherwise, you wouldn’t be using direct mail already, right?
And if you didn’t know, what are you waiting for? With numbers like these, every company should incorporate direct mail into their marketing plan.
Direct mail is obviously great for business—but only if it properly conveys its message. Once the customer spots any errors, the chances of them buying your product or service are minimized.
Mistakes in Direct Mail Are Costly
Once you’ve printed the pieces you want to send, there’s no going back if you’ve made mistakes. Misspelled or mislabeled materials have to be reprinted and re-sent, damaging your good reputation in the process.
The truth is, you instantly lose trust and credibility when a consumer starts noticing errors.
Make sure your direct mail campaign is making you the most money possible with expert direct mail proofreading services.
Get Your Direct Mail Proofread
You need to be absolutely sure that your sales materials are free of spelling mistakes, grammatical errors, and inconsistencies in style and tone.
You need to take advantage of direct mail proofreading services to avoid a catastrophe.
Suppose you go ahead and print your direct mail without using professional direct mail proofreading services. You risk printing something unintentionally or overlooking a critical mistake in the text, which can have dire consequences.
Why Is Printing Perfection Important?
You can drastically change the meaning of your direct mail with a tiny error. We’re all human. We all have bad days. We can easily forget to include certain critical direct mail necessities from time to time.
Too many examples exist of direct mail advertising gone wrong:
- Forgetting to add a call to action
- Saying 50% off when you meant 5% off
- Misspelling your company’s website address
Direct mail blunders like these can have significant financial consequences for your business.
How Do You Avoid These Consequences?
Easy: Use direct mail proofreading services to proofread and edit your direct mail before it is sent out. You’ll sleep easier and feel good knowing your direct mail campaign will generate sales for your company.
The Super Copy Editors Difference
At Super Copy Editors, it’s our job to make sure your direct mail is expertly proofread and edited. We have worked with many clients to polish their sales and marketing campaigns.
We understand how important it is for you to get your direct mail sounding and looking its best to convert as many readers into buyers as possible. Click the link below to get a quote from Super Copy Editors for our direct mail proofreading services.
