Case Study: How We Helped a Top 10 Hospital Attract Multimillion-Dollar Donations

Photo of the exterior of a hospital, mostly showing an "H" sign outside with an arrow on the sign pointing to "Emergency" and another arrow pointing to "South Entrance." Generic hospital exterior scene.

In 2011, we began working with the Development Office of one of the top 10 hospitals in the nation (as ranked by U.S. News & World Report).

The hospital enterprise—a comprehensive healthcare system with nearly a dozen hospital campuses and 200-plus care clinics—is headquartered in New York City and has over 48,000 employees.

From evites and emails to high-profile annual reports and multimillion-dollar fundraising proposals, there’s a lot on the line for this office—and every word of every document matters. 

The Problem 

During a critical growth phase for the hospital enterprise, the Development Office’s in-house writing team kept finding embarrassing errors in their marketing materials.

Even after multiple reads by the writers, these mistakes had slipped right past them. This isn’t surprising, since research shows that our brains are wired in a way that makes it all but inevitable that you’ll miss typos when reading your own writing.

The Development Office wanted fresh (and reliable) eyes from outside copy editors and proofreaders.

First, they tried using freelance copy editors, because of the flexibility they can offer. But the Development Office suffered setbacks because the freelancers were too slow to respond to work requests and were unreliable. 

This left the Development Office stranded and scrambling to meet deadlines for:

  • Presentations
  • Galas
  • Fundraisers

Our Solution

The Development Office approached Super Copy Editors for ongoing copy editing and proofreading of all written materials to prevent embarrassing errors and to be sure the text is clear and impactful.

This client is laser-focused on details, with every proposal going through many rounds of rewriting and revisions. Super Copy Editors is there for them every step of the way to provide thoughtful edits and feedback.

Throughout our decade-long partnership with the hospital, we have lived and breathed their voice and style, functioning as an extension of their own skilled team.

Here are just a few of the materials we’ve been reviewing for them over the years:

  • Brochures
  • Annual reports
  • Presentations
  • Newsletters
  • Invitations and evites
  • Email blasts
  • Internal memos
  • Fundraising materials
  • Website copy
  • Event collateral
  • Social media copy
  • Videos

The Development Office knows we can usually send anything back as an urgent rush within an hour or two if necessary—and that it will always be consistent, crisp, and error-free.

“Fantastic team of proofreaders…. They do incredibly important work for us and are a joy to partner with.”

—Senior Director, Development Communications, Top 10 U.S. Hospital

The Impressive Results

This client may have had bad luck with freelancers in the past, but now Super Copy Editors is their reliable proofreading team.

We have copy edited and proofread thousands of pages for them since 2011, helping to ensure the hospital attracted numerous gifts and donations ranging from $1 million to $75 million.

The client has been so thrilled with Super Copy Editors’ contributions that they asked us to review content not only for the Development Office but also for the hospital’s annual giving and community outreach teams, as well as some of the marketing teams of the enterprise’s various regional hospitals.

We Want to Help You, Too

The team at Super Copy Editors has refined and polished millions of words for our clients, protecting their reputations by eliminating embarrassing errors while also helping them reap the rewards of better-performing content. 

When you hire Super Copy Editors, you get all the benefits of:

  • A freelance team: flexibility and cost-effectiveness
  • An in-house staff: expertise, consistency, and attention to deadlines

… all at a fraction of the cost and none of the headaches.

You also save yourself time and money since we blend in seamlessly with your team and your processes with minimal ramp-up time.

Put an end to embarrassing, costly errors in your marketing text—and get ready to start dazzling your audience.

Contact the Super Copy Editors team for more details and a customized quote.

Download as PDF   |   More case studies

photo of a collection of style guides and books on advertising, marketing, and education