Social media is a great tool for both our personal lives and business. You can use it to strengthen relationships, connect with an audience, promote your brand, and much more.
No wonder social media has produced some of the fastest-growing tech companies in recent years.
Many businesses want to improve the results they’re getting with social media, but they don’t know how. Advertising, email marketing, and similar tools have been around for much longer, so many companies feel more comfortable with them. But with social media, many are still figuring out how to use it effectively.
Here are three ways you can get more out of social media marketing.
1. Make sure you understand the platform before marketing on it.
What works well on one social media site won’t necessarily work well on another—so the first thing to do is to get familiar with all platforms you’ll be using. Then you can tailor your content for a specific site and its audience.
Here’s an obvious example: Twitter is designed for short messages, while LinkedIn allows for publishing full-length blog posts.
- So if you are promoting a press release on Twitter, you’re forced to distill it to one main topic or takeaway that grabs the reader’s attention. It’s as if you’re writing an alternative headline for your press release.
- With LinkedIn, however, you can write a longer article that goes into much more detail about the press release and what it’s about.
Not only are all social media platforms different in format and style, but they often put people in a different frame of mind.
- For example, LinkedIn is where many people go to do professional networking, read business news, and look for jobs.
- Facebook, on the other hand, is where many people go to stay in touch with friends and family.
That alone will put folks in a different frame of mind—so your content should use an appropriate style and tone. The topics you cover should also be calibrated to their frame of mind.
2. Link to your other content.
If someone finds you on social media and likes your content, then she’d probably be interested in reading more. However, your content is spread across the web, so she can’t just read it all on any given site.
Make sure you’re being descriptive before doing this, though. You don’t want to just drop in a bunch of links and vague descriptions—the reader should have a good idea of what content the link is for.
3. Don’t solely use social media to promote your other content.
At first, it may seem that this point contradicts the previous one—but it doesn’t.
Sure, social media is a great way to promote your material and drive traffic to your other stuff. However, that’s not all it’s good for. Social media is also a great way to connect with like-minded people, interact with them, and strengthen relationships.
If you’re using social media sites only to promote your other content, you’re probably missing out on these other benefits.
By using social media platforms wisely, you can get much more out of them, whether that’s for personal relationships, professional networking, or growing a business.
And if you’re looking for a copy editing team that understands the ins and outs of social media marketing, contact Super Copy Editors today to learn more and get a customized editing plan. We’ll make sure your materials are polished to perfection.