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10 Marketing Projects That Benefit From the Input of a Copy Editor

There’s no question that good writing is essential for successful marketing.

However, even the best writers can use a little help sometimes—and that’s where editors come in.

Copy editors, specifically marketing copy editors, are skilled professionals who can help you produce polished content that will make a more professional impression on your audience.

In this blog post, we look at 10 marketing projects that benefit from the input of a copy editor who specializes in this field. So if you want to improve your writing skills and produce better marketing content, read on …

First impressions count—in your emails, too. (Photo: Mailchimp)

1. Emails

Email is vital to many marketing campaigns, from sales to product launches.

And while you want your emails to be concise and to the point, you also want them to be error-free. After all, first impressions count—and you don’t want your audience to think less of your brand because of misspellings, misplaced commas, or mangled grammar.

Marketing copy editors can help you perfect your email content so it’s error-free and ready to intrigue your readers.

Plus, getting your call to action (CTA) right is essential for email marketing success. A copy editor can help ensure that your CTA is direct, clear, and compelling.

Not a typo in sight. (Photo: Erdem Tekiner)

2. Advertising

Quick and to the point—advertising copy must be attention-grabbing and devoid of mistakes.

Whether you’re running a print ad, an online ad, or even a radio spot, your goal is to get people to take notice—and take action.

Marketing copy editors can help your team finalize ad copy that’s highly polished and effective. They’ll also work with you to ensure your branding is consistent across all your advertising channels.

Ad copy can be tricky to get right—so why not ensure that your ads are in good hands?

Closeup photo of a man's hands as he looks at a news media website on a tablet, and there is a cup of coffee in view beside him.
Give your press release the best chance at success by having a copy editor look it over.

3. Press Releases

A press release is a reliable way to generate media coverage for your brand.

But if your press release is full of bad grammar and inaccuracies, reporters will likely just hit the delete button.

Marketing copy editors can help you avoid this fate by eliminating spelling and grammar mistakes and conducting a fact-check. With an eye toward ensuring clarity and conciseness of the text, the copy editor can also help you optimize your tone and messaging.

Don’t risk having your press release end up in the trash—hire a copy editor to be certain it’s ready for prime time.

Photo of woman's hands on laptop keys, showing a screen with a blog page that she's typing on. The blog page has a headline that says "Rocket Book Academy."
Your entire content team can benefit from a copy editor. (Photo: Daniel Thomas on Unsplash)

4. Blogs

Blogs allow you to connect with your audience and build your brand.

But for your business blog to be successful, it needs to be reviewed for obvious mistakes. It also needs to give your audience something that’s both interesting to read and enjoyable to look at. In the vast sea of noise that constitutes blogging in 2022, this is no easy task.

Marketing copy editors provide fresh ideas that help you achieve engaging, error-free blog content. Plus, they can offer advice so your writers can mature and produce exceptional content on their own in the future.

Don’t Miss: Lessons We Learned From the 10 Most Popular Blogs in the World

Photo of a woman reading a brochure. It says things like "Heroes," "Allies," and "Villain." It's some sort of sports-themed marketing brochure with a bold red, black, and white design.
A well-written and properly constructed brochure is a powerful marketing tool. (Photo: FORTYTWO)

5. Brochures

Whether promoting a new product or highlighting your company’s services, brochures and catalogs are a great way to get your message out there.

To be effective, they need to be eye-catching, and the copy needs to be concise while still getting your message across. No one wants to look at blocks and blocks of endless text

Marketing copy editors can help your brochures and catalogs make a great impression on your audience. They’ll also ensure your branding is consistent throughout each piece.

Don’t Miss: Why Your Brochure Stinks (And How to Make It Stunning Instead)

Photo of a young woman at a laptop typing. Her phone is on the table nearby.
A marketing copy editor can help ensure consistency across your content even when you have a whole team of writers. (Photo: OleksandrPidvalnyi)

6. Marketing Copy Written by Freelance Copywriters

If you’re working with freelance copywriters, it’s crucial to have their work edited before it’s published. This will lay the groundwork for crisp, clean copy that conveys your company’s tone and intent. 

Freelancers often can create decent content for you at a lower cost. But because they run solo, freelancers sometimes don’t have the time to fully grasp your business model, and that can cause issues in the writing process

This is where a professional copy editor comes in to help make sure the content is up to your company’s standards. Hiring a freelance copywriter might save you money—but don’t forget the importance of editing their work.

Photo of people seated at a conference table with one person standing and giving a presentation.
A copy editor who specializes in marketing can help ensure your proposal or plan leaves a lasting impression. (Photo: Campaign Creators)

7. Plans and Marketing Proposals

Plans and proposals should be quick and clear, highlighting your company’s exact plan and how it will be executed. Unfortunately, many of these documents grow to be long and complex.

This can make them hard to read … and boring.

To win new business, your pitches must be compelling, error-free, and easy to understand. Each page should keep the reader moving along to the next.

A copy editor who specializes in marketing can help ensure your proposals leave a lasting impression. Plus, your messaging needs to come through crystal clear, highlighting pain points in your customer’s buying journey and describing the exact solutions you will provide them. 

Marketing plans and proposals are essential for any business, so don’t risk losing out on new business by neglecting the copy editing component of your content creation plan.

Photo of a laptop opened to a website that has a headline "Take a Look Into World of Interior Designer and Stylist Brady Tolbert." The website has a large image of a smiling blonde man in a white shirt and brown pants casually standing next to a big piece of furniture.
Professionally edited content will help you maximize your online presence. Readers recognize and appreciate quality work. (Photo: Le Buzz Studio)

8. Your Website Redesign

A website redesign is an immense undertaking—and it’s critical to get it right.

After all, your website is often the first touch point that potential customers will have with your brand.

Marketing copy editors can help you publish web content that entices customers to dig in further. As with emails, the tone of your website should be natural rather than overly salesy.

Your website is a crucial part of your business, so don’t leave it to chance—use an experienced copy editor to comb through it and make sure it reflects the best of what your company has to offer.

The best video scripts for marketing purposes sound natural. (Photo: Three Throne Productions)

9. Scripts

Creating marketing materials with video or voice-over content is a tried-and-true way to engage with potential customers. But for it to be successful, the script must sound natural.

Marketing copy editors can help you create first-rate scripts that are error-free, natural sounding, and easy to read. The final product should be true to your brand’s voice.

Don’t risk having your video or voice-over content fall flat. After all, your marketing funnel has gotten the prospect to click through—don’t lose them now.

Photo of a smiling 60s woman in glasses sitting at a table reading a letter.
Copy editors who specialize in marketing materials can help you avoid wasting money on direct mail campaigns that get bad results. (Photo: fizkes)

10. Direct Mail

Who said direct mail was dead in today’s digital world?

Direct mail open rates can be as high as 90%. Try to beat THAT with email or phone calls.

One big issue with direct mail is that any mistakes after printing can cost you a lot of money. This is why you must have direct mail content edited by an expert before it goes to print. 

A copy editor can help you refine your direct mail pieces so they meet your company’s exacting standards (and conversion goals).

Direct mail can be an amazing marketing tool, but only if it’s done right!

Final Thoughts on Hiring Marketing Copy Editors

No matter the content, the right copy editor can be a lifesaver across many types of marketing projects. 

Anytime you create marketing collateral, you need to have a second set of eyes on the content. Maintaining your company’s brand voice and tone while preventing mistakes and ensuring the content is snappy (read: not boring) is the key to any good marketing project. 

With Super Copy Editors, you can rest assured that your content is in good hands. Our editing and proofreading team has years of experience putting the final touches on marketing copy, and we’re ready to help ensure your content gets the results you need. To get your quick, no-obligation quote from copy editors with deep marketing experience, click this link now.

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Dave Baker

View posts by Dave Baker
Hi, I’m Dave Baker, founder and copy chief of Super Copy Editors. I have more than 25 years of professional proofreading and copy editing experience, including work for The Nation magazine, The New York Times, and The Times-Picayune of New Orleans, where I shared two staff Pulitzer Prizes. At Super Copy Editors, we’re passionate about helping agencies, marketing teams, and education companies refine and polish their text to give them confidence and ensure success. Learn more here.

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