When you use an absolute adjective such as "always" or "never," you’re making the claim that there are no exceptions. And do you know what that means?...
Tag: words
Why Is It So Hard to Catch Our Own Typos?
Even with modern technology and spell check, most writers miss at least a few typos and grammatical errors. Here's why....
Why Style Guides Matter in Business Writing
To be an effective business writer, you need to have a consistent style....
Advice for Writers at Ad Agencies—From a Political Strategist
What can you learn about writing from a political consultant? Actually, more than you might think....
6 Things to Check Before You Publish Your Blog Post
Plus, the one thing your blog should NOT have....
Why Avoiding Clichés in Business Writing Is So Important
Please don't "get your ducks in a row." Read this expert advice....
Gourmet: Can This Word Leave a Bad Taste in Your Mouth?
Although you may have read many real estate listings about homes that feature a “gourmet kitchen,” does such a thing really exist?...
Please Don’t Call a Hurricane a “She”
In years past, it was fashionable to speak of a hurricane as if "she" were a woman scorned. They were "fickle" storms that "teased the coast."...
4 Common Word Choice Problems
Is it "farther" or "further"? Word choice matters. Here are four common word hurdles we see all the time....
