Why Is It So Hard to Catch Our Own Typos?

You may not be hard-wired to catch your own errors.

Have you ever finished writing something, edited and proofread it multiple times, and down the road you found out you still missed a few mistakes?

If so, you’re not alone.

It’s easy to do. In fact, it’s unrealistic to think you’d always catch every one of your own mistakes.

Even with modern technology and spell check, there will probably be a few typos and grammatical errors left on the final draft.

Here are a few of the reasons why, as well as what you can do about it. Continue reading “Why Is It So Hard to Catch Our Own Typos?”

5 Costly Mistakes in Business Writing

We feel your pain. (Photo: dotshock)

For most people, writing is a challenge.

Even if you’re an expert on the topic you’re covering, you’ll still have to sit down, put your thoughts on paper, refine your ideas, rewrite, edit, and repeat the process.

Aack! No wonder so many people dislike writing and suffer from writer’s block—the entire writing process can be difficult. Continue reading “5 Costly Mistakes in Business Writing”

5 Reasons Marketers and Ad Agencies Need a Proofreader

Stella Artois could have used a little more perfection in this ad.

Ad agencies and marketing departments know the importance of good writing. After all, they produce a lot of content: advertisements, sales letters, white papers, blog posts, newsletters, video scripts for commercials, and much more.

But one thing that some overlook is the importance of proofreading and copy editing. This can take your writing from good to great, making it much easier to strengthen a brand, increase revenues, and grow a business.

Here are five reasons ad agencies and marketing departments need an experienced proofreader or copy editor. Continue reading “5 Reasons Marketers and Ad Agencies Need a Proofreader”

Top 10 Pro Tips for Proofreading Business Text

(Photo: racorn)
Rarely used proofreading tip: Read backward. (Photo: racorn)

One of the downsides of instant communication is that we get into the habit of responding to everything quickly. We read a message—and boom, we send out a response, typos and all.

Although that may be fine for personal communication, it reflects poorly on your business’s image. Wouldn’t you rather know that a company takes its communications—and its clients—seriously and thoughtfully?

Continue reading “Top 10 Pro Tips for Proofreading Business Text”