5 Costly Mistakes in Business Writing

We feel your pain. (Photo: dotshock)

For most people, writing is a challenge.

Even if you’re an expert on the topic you’re covering, you’ll still have to sit down, put your thoughts on paper, refine your ideas, rewrite, edit, and repeat the process.

Aack! No wonder so many people dislike writing and suffer from writer’s block—the entire writing process can be difficult. Continue reading “5 Costly Mistakes in Business Writing”

5 Reasons Marketers and Ad Agencies Need a Proofreader

Stella Artois could have used a little more perfection in this ad.

Ad agencies and marketing departments know the importance of good writing. After all, they produce a lot of content: advertisements, sales letters, white papers, blog posts, newsletters, video scripts for commercials, and much more.

But one thing that some overlook is the importance of proofreading and copy editing. This can take your writing from good to great, making it much easier to strengthen a brand, increase revenues, and grow a business.

Here are five reasons ad agencies and marketing departments need an experienced proofreader or copy editor. Continue reading “5 Reasons Marketers and Ad Agencies Need a Proofreader”

Top 10 Pro Tips for Proofreading Business Text

(Photo: racorn)
Rarely used proofreading tip: Read backward. (Photo: racorn)

One of the downsides of instant communication is that we get into the habit of responding to everything quickly. We read a message—and boom, we send out a response, typos and all.

Although that may be fine for personal communication, it reflects poorly on your business’s image. Wouldn’t you rather know that a company takes its communications—and its clients—seriously and thoughtfully?

Continue reading “Top 10 Pro Tips for Proofreading Business Text”

Proofreaders? Copy Editors? What’s the Difference? (And Why Should You Care?)

(Photo: stillfx)
Time to break out the red pencil. (Photo: stillfx)

If you can remember a time when you were not being asked to do more with less, you may also recall that once upon a time in the world of publishing, a piece of writing was reviewed by two people possessing distinct editorial skills.

Yes, the job of a proofreader was different from that of a copy editor. Continue reading “Proofreaders? Copy Editors? What’s the Difference? (And Why Should You Care?)”