Here are a few key differences and some adjustments you can make when you're writing for web vs. print readers.
There’s an art to writing great fundraising appeals. And once you understand it, the whole process is a lot less intimidating.
When a marketing campaign fails, it can feel like the whole budget went down the drain. Here are three things to watch out for in advance.
Case in point: This made-up story, which was so successful that it brought in around $2 billion in business over three decades.
If your product or service is new, expensive, or complex, you’ll probably want to use longer copy.
Raising money can be challenging, but with these tips you’ll be well on your way to having fundraising success.
Writing involves so much more than you'd think. Sometimes it all seems like a mystery. So here are a few quotes that help illuminate the process.
In both B2C and B2B, information is crucial. However, it’s even more important in B2B because it’s risky to make a bad decision on behalf of your company.
Ernest Hemingway, John Steinbeck, Mark Twain, Margaret Atwood: All have powerful, actionable advice that can apply to your writing. Here are their secrets.
Here are some tips and quotes that will improve almost anybody’s writing.