What You Need to Know About Writing for Web vs. Print
Here are a few key differences and some adjustments you can make when you're writing for web vs. print readers.
Tag: marketing
5 Writing Tips for Successful Fundraising
There’s an art to writing great fundraising appeals. And once you understand it, the whole process is a lot less intimidating.
3 Challenges of Writing a Marketing Campaign (And What to Do About Them)
When a marketing campaign fails, it can feel like the whole budget went down the drain. Here are three things to watch out for in advance.
How Fiction Can Inspire Great Business Writing
Case in point: This made-up story, which was so successful that it brought in around $2 billion in business over three decades.
3 Times When Long Copy Is Best for Marketing
If your product or service is new, expensive, or complex, you’ll probably want to use longer copy.
5 Things All Successful Fundraising Materials Have in Common
Raising money can be challenging, but with these tips you’ll be well on your way to having fundraising success.
9 Insightful Quotes on the Process of Writing
Writing involves so much more than you'd think. Sometimes it all seems like a mystery. So here are a few quotes that help illuminate the process.
Writing Tips for B2C vs. B2B Marketing
In both B2C and B2B, information is crucial. However, it’s even more important in B2B because it’s risky to make a bad decision on behalf of your company.
What 8 Fiction Writers Can Teach You About Marketing
Ernest Hemingway, John Steinbeck, Mark Twain, Margaret Atwood: All have powerful, actionable advice that can apply to your writing. Here are their secrets.
Writing Tips From Experienced Marketers and Copywriters
Here are some tips and quotes that will improve almost anybody’s writing.
