Small and large businesses alike dream of getting covered by a major news outlet. One good story can strengthen your brand and add a lot to the bottom line.
And it’s not only businesses that benefit from press releases—nonprofits use them too. That’s why press releases are such an important tool in any public relations strategy.
One of the most important things to keep in mind is that journalists are busy. They may not even care about your business. They care about your press release only insofar as it helps make their job easier.
Do you use the first person in some articles and third person in others? Do you spell out state names sometimes and other times abbreviate them?
To be an effective business writer, you need to have a consistent style.
The best way to achieve consistency is by following a style guide or a style manual.
Two of the best-known style guides are TheAssociated Press Stylebook and TheChicago Manual of Style. Many publishers use one of these books as a guide for language use, such as spelling, abbreviations, and punctuation. They’ll then add their own style preferences that are particular to their own organization.