How to Write a Press Release That Works Like Magic

Go ahead. Make magic happen with your press release.

Small and large businesses alike dream of getting covered by a major news outlet. One good story can strengthen your brand and add a lot to the bottom line.

And it’s not only businesses that benefit from press releases—nonprofits use them too. That’s why press releases are such an important tool in any public relations strategy.

One of the most important things to keep in mind is that journalists are busy. They may not even care about your business. They care about your press release only insofar as it helps make their job easier.

Some businesses forget this, so they create a press release that just boasts about their own company. Then they’re confused when it doesn’t get picked up anywhere. Continue reading “How to Write a Press Release That Works Like Magic”

Why Your Marketing Brochure Sucks

Many brochures are awful—and yours might be one of them.

As far as marketing materials go, brochures pack a lot of bang for their buck.

Marketing brochures are cheap to produce and easy to hand out to potential customers, and you can fill them with whatever information you wish.

However, just because they seem easy to produce doesn’t mean that all brochures are equally effective.

In fact, many brochures are awful—and yours might be one of them. If you’re not getting the results you’re looking for or your ROI on marketing is low, it may be time to admit that your brochure sucks. Continue reading “Why Your Marketing Brochure Sucks”

5 Tips for Writing a Marketing Brochure

Marketing brochures are everywhere. Photo: vfsdigitaldesign

When most people think of marketing, they think of TV commercials, online banner ads, and other highly visible marketing methods. Brochures tend to slip under the radar for most people.

Yet, when you think about it, marketing brochures are everywhere.

  • At the dentist’s office, you might see a brochure near the counter advertising financing for dental work. The financing company asked the dentist to put that there.
  • Or if you recently ordered something online, the shipping box might have had a brochure inside. Many companies slip a brochure into their packaging to try to get repeat business from their customers.

Not all companies can afford to advertise on billboards and TV commercials. But brochures are economical, so companies of all sizes use them—from small startups to Fortune 500 corporations.

They’re also commonly used for both B2C (business to consumer) and B2B (business to business) marketing. You’ll find brochures at almost every booth at conferences, trade shows, and many other events.

If you’re writing a marketing brochure, here are a few tips to help you with the project. Continue reading “5 Tips for Writing a Marketing Brochure”

Why Style Guides Matter in Business Writing

Pick a style guide, any style guide.

You have a sense of style with your wardrobe. You have a sense of style with your home furnishings. You may have even created a sense of style with your car.

But what about with your writing?

Do you use the first person in some articles and third person in others? Do you spell out state names sometimes and other times abbreviate them?

To be an effective business writer, you need to have a consistent style.

The best way to achieve consistency is by following a style guide or a style manual.

Two of the best-known style guides are The Associated Press Stylebook and The Chicago Manual of Style. Many publishers use one of these books as a guide for language use, such as spelling, abbreviations, and punctuation. They’ll then add their own style preferences that are particular to their own organization.

Copy editors are tasked with reading and editing copy that is in keeping with that house style. Continue reading “Why Style Guides Matter in Business Writing”