Why Is It So Hard to Catch Our Own Typos?

You may not be hard-wired to catch your own errors.

Have you ever finished writing something, edited and proofread it multiple times, and down the road you found out you still missed a few mistakes?

If so, you’re not alone.

It’s easy to do. In fact, it’s unrealistic to think you’d always catch every one of your own mistakes.

Even with modern technology and spell check, there will probably be a few typos and grammatical errors left on the final draft.

Here are a few of the reasons why, as well as what you can do about it. Continue reading “Why Is It So Hard to Catch Our Own Typos?”

5 Project Management Tips for Ad Agencies

Consider establishing a routine status report system. (Photo: gstockstudio)

Ad agencies have to deal with a lot of moving pieces.

You have graphic artists and designers working side-by-side with writers and analytics experts. If you’re at a smaller agency, you might switch between some of these hats yourself.

Either way, keeping all the players in motion and working toward your goals while tending to deadlines and client expectations requires careful planning.

Project management is an essential skill for any business, but ad agencies often make mistakes along the way. Here are five tips for keeping your projects running smoothly and avoiding the most common pitfalls. Continue reading “5 Project Management Tips for Ad Agencies”

How to Write a Press Release That Works Like Magic

Go ahead. Make magic happen with your press release.

Small and large businesses alike dream of getting covered by a major news outlet. One good story can strengthen your brand and add a lot to the bottom line.

And it’s not only businesses that benefit from press releases—nonprofits use them too. That’s why press releases are such an important tool in any public relations strategy.

One of the most important things to keep in mind is that journalists are busy. They may not even care about your business. They care about your press release only insofar as it helps make their job easier.

Some businesses forget this, so they create a press release that just boasts about their own company. Then they’re confused when it doesn’t get picked up anywhere. Continue reading “How to Write a Press Release That Works Like Magic”

Why Your Marketing Brochure Sucks

Many brochures are awful—and yours might be one of them.

As far as marketing materials go, brochures pack a lot of bang for their buck.

Marketing brochures are cheap to produce and easy to hand out to potential customers, and you can fill them with whatever information you wish.

However, just because they seem easy to produce doesn’t mean that all brochures are equally effective.

In fact, many brochures are awful—and yours might be one of them. If you’re not getting the results you’re looking for or your ROI on marketing is low, it may be time to admit that your brochure sucks. Continue reading “Why Your Marketing Brochure Sucks”