Stop being boring and forgettable. With authentic content marketing, you build trust by turning off your “professional” filter, putting yourself out there, and making deeper connections with your readers.
Some marketers believe they need hype to sell. Here’s how to remove hype from your marketing campaign and generate buzz instead—which will grow your sales organically.
Business clichés are everywhere, but that doesn’t mean they should show up in your business writing. Check out this list of business clichés to avoid.
Are brand voice and tone always necessary? Learn how and when to use them across popular types of business writing.
Over the past decade, at least three schools have publicly apologized because of a math homework sheet that contains a question about sexual abuse. Here is a copy editor’s take on what went wrong.
Creating content for e-learning isn’t just about writing. Learn more about how to proofread and edit your material for a better learning experience.
These expert proofreading tips and techniques will make your business writing more professional, accurate, and easy to read.
Even the most skilled writers make mistakes. Here are the most common proofreading errors we see all the time—and how you can avoid them starting now.
Typos can cost your agency both clients and credibility. The good news? You can prevent embarrassing spelling mistakes with these expert tips.
When you use an absolute adjective such as "always" or "never," you’re making the claim that there are no exceptions. And do you know what that means?
