Why Is It So Hard to Catch Our Own Typos?

You may not be hard-wired to catch your own errors.

Have you ever finished writing something, edited and proofread it multiple times, and down the road you found out you still missed a few mistakes?

If so, you’re not alone.

It’s easy to do. In fact, it’s unrealistic to think you’d always catch every one of your own mistakes.

Even with modern technology and spell check, there will probably be a few typos and grammatical errors left on the final draft.

Here are a few of the reasons why, as well as what you can do about it. Continue reading “Why Is It So Hard to Catch Our Own Typos?”

Why It’s OK to Express Your Opinion in Business Writing

It’s OK. You can share your opinion. (Everyone has one.)

Some people think you shouldn’t express opinions in business writing.

But business writing isn’t journalism, where you need to give both sides of a story. Sometimes it’s best to let your opinions come through because it lets people know where you stand.

It’s also a great way to demonstrate your expertise and showcase your thought process.

A lot of businesses are interested in becoming thought leaders within their industries. They want prospects and customers to trust them. It’s tough to accomplish this if you’re not willing to express your opinions from time to time.

It’s best if you do it in a certain way, though, so here are a few tips. Continue reading “Why It’s OK to Express Your Opinion in Business Writing”

How to Write a Press Release That Works Like Magic

Go ahead. Make magic happen with your press release.

Small and large businesses alike dream of getting covered by a major news outlet. One good story can strengthen your brand and add a lot to the bottom line.

And it’s not only businesses that benefit from press releases—nonprofits use them too. That’s why press releases are such an important tool in any public relations strategy.

One of the most important things to keep in mind is that journalists are busy. They may not even care about your business. They care about your press release only insofar as it helps make their job easier.

Some businesses forget this, so they create a press release that just boasts about their own company. Then they’re confused when it doesn’t get picked up anywhere. Continue reading “How to Write a Press Release That Works Like Magic”

3 Brainstorming Tips for Your Next Writing Project

Be prepared to jot down writing ideas whenever you get them. (Photo: janeb13)

For many people, one of the hardest things about writing is choosing a topic. Once you choose the topic, it gets easier from there because you can begin narrowing your focus.

Whether you’re writing text for a marketing brochure or a novel, you’ll probably need to brainstorm several ideas before choosing the final topic.

If you’re struggling at the brainstorming stage, you’re definitely not alone. Here are three tips to get you on the right track. Continue reading “3 Brainstorming Tips for Your Next Writing Project”