Why It’s OK to Express Your Opinion in Business Writing

It’s OK. You can share your opinion. (Everyone has one.)

Some people think you shouldn’t express opinions in business writing.

But business writing isn’t journalism, where you need to give both sides of a story. Sometimes it’s best to let your opinions come through because it lets people know where you stand.

It’s also a great way to demonstrate your expertise and showcase your thought process.

A lot of businesses are interested in becoming thought leaders within their industries. They want prospects and customers to trust them. It’s tough to accomplish this if you’re not willing to express your opinions from time to time.

It’s best if you do it in a certain way, though, so here are a few tips. Continue reading “Why It’s OK to Express Your Opinion in Business Writing”

3 Tips for Creating a Successful Business Blog

Learn what it takes to grow a successful business blog. Photo: Marek Uliasz

Many blogs are personal in nature, where the authors share what they’ve been up to lately, such as their family life, hobbies, and travel adventures.

But blogging can also be an effective business communication tool. If a company has a successful blog, it can help demonstrate expertise, improve trust among customers, and ultimately strengthen the brand.

These benefits help businesses increase their bottom line. But that’s not all—a successful blog can also help a company attract better employees, establish itself as a leader in its industry, and much more.

With all these things in mind, you probably won’t be surprised to know that businesses are interested in blogging more than ever. But many of them also don’t know what it takes to create a successful business blog.

By following these tips, you can make sure your business blog gets results. Continue reading “3 Tips for Creating a Successful Business Blog”

TO: All Business Writers RE: How to Write an Effective Memo

(Image: cwln305/CartoonStock)

Clear and timely communication is a key to running any business effectively.

Business memos help us let our employees or customers know about a specific situation or to inform them of a solution to an ongoing problem. Examples of when memos can be useful include when they discuss a policy change or a price increase, or when they persuade readers to take action—such as attending a meeting or changing the way things are done.

Whatever the goal, the business memo is most effective when it connects your own purpose with your readers’ interests.

If you would like to write more effective business memos, here are five tips. Continue reading “TO: All Business Writers RE: How to Write an Effective Memo”

5 Costly Mistakes in Business Writing

We feel your pain. (Photo: dotshock)

For most people, writing is a challenge.

Even if you’re an expert on the topic you’re covering, you’ll still have to sit down, put your thoughts on paper, refine your ideas, rewrite, edit, and repeat the process.

Aack! No wonder so many people dislike writing and suffer from writer’s block—the entire writing process can be difficult. Continue reading “5 Costly Mistakes in Business Writing”

How to Write a White Paper That Wows (In Just 5 Steps)

What problems can you help your audience solve? Get specific. (Illustration: samuraitop)

Many businesses and marketers are interested in writing a white paper, but they’re also intimidated because it can be a daunting task.

What makes white papers so effective is also what makes them challenging to write—they’re longer and more detailed than most other types of business content.

However, there’s also a formula for writing a white paper. By following the steps below, you can tackle a white paper in manageable chunks. Continue reading “How to Write a White Paper That Wows (In Just 5 Steps)”