But business writing isn’t journalism, where you need to give both sides of a story. Sometimes it’s best to let your opinions come through because it lets people know where you stand.
It’s also a great way to demonstrate your expertise and showcase your thought process.
A lot of businesses are interested in becoming thought leaders within their industries. They want prospects and customers to trust them. It’s tough to accomplish this if you’re not willing to express your opinions from time to time.
Small and large businesses alike dream of getting covered by a major news outlet. One good story can strengthen your brand and add a lot to the bottom line.
And it’s not only businesses that benefit from press releases—nonprofits use them too. That’s why press releases are such an important tool in any public relations strategy.
One of the most important things to keep in mind is that journalists are busy. They may not even care about your business. They care about your press release only insofar as it helps make their job easier.
Have you ever read or heard something that influenced you, but you didn’t want to use it in your writing because you were afraid of stealing someone’s ideas?
If so, that’s a normal feeling. Many writers and artists have had the same fear.
But it can also be a mistake. Sure, you don’t want to plagiarize or completely copy a person’s work, but it’s human nature to be inspired and influenced by others, so it’s better to embrace that.
Let’s say you work at a company and recently got some great ideas from a business book. You would like to include these ideas in a blog post or white paper, but you’re a little unsure because you didn’t come up with them yourself.
There’s no reason you can’t use the ideas in your writing just because someone else has covered them already. It’s important, however, to do this in an ethical way and put your own spin on it.