4 Ways to Remove Hype From Your Marketing Campaign
Some marketers believe they need hype to sell. Here’s how to remove hype from your marketing campaign and generate buzz instead—which will grow your sales organically.
Writing Advice Blog
How to Write Headlines for Marketing Content That Readers Just Can’t Resist
Knowing how to write irresistible headlines will help you increase conversions and make more money. Here are our best tips for writing scroll-stopping headlines that just plain work.
Tim Soulo, Ahrefs CMO, on What Drives Content Marketing Success—And How to Learn From Failures
“Success is great, but failure is where the real learning opportunities lie. My biggest failure in life was not doing this one thing…”
The Perfect Copy Editor Job Description: Tips & Free Template for Marketing Agencies
Looking to hire a copy editor for your marketing agency? Here’s how to attract the best candidates.
10 Common Business Clichés That Destroy Good Writing
Business clichés are everywhere, but that doesn’t mean they should show up in your business writing. Check out this list of business clichés to avoid.
10 Marketing Projects That Benefit From the Input of a Copy Editor
Marketing projects need to be on point to be successful. Copy editors who specialize in marketing can help you push these projects over the finish line to perfection.
Should Business Writing Reflect Brand Voice and Tone?
Are brand voice and tone always necessary? Learn how and when to use them across popular types of business writing.
Lessons We Learned From the 10 Most Popular Blogs in the World
What’s the secret to building a high-traffic, high-revenue blog? We visited the 10 most popular blogs to find out.
How to Write a White Paper That Wows: 5 Tips for Success
White papers can be challenging to write, but they are a powerful marketing tool. Learn how to write a white paper that generates leads and makes you money.
How to Hook a Reader: 7 Tips on Writing for Online Readers With Short Attention Spans
People have shorter attention spans today, especially online. Check out our top tips for how to hook your readers instantly and keep them engaged.
