One of the downsides of instant communication is that we get into the habit of responding to everything quickly. We read a message—and boom, we send out a response, typos and all.
Although that may be fine for personal communication, it reflects poorly on your business’s image. Wouldn’t you rather know that a company takes its communications—and its clients—seriously and thoughtfully?
Popular blogs are popular because they are full of good writing.
As with a good short story or article, they catch the reader’s attention because you’ve taken the time to select an interesting subject and have written passionately about it.
No one will argue that the most readable blogs are heavy on context—but just because they can point you to a multitude of underscoring sources of information doesn’t mean the author has done a good job of writing a post.