5 Tips for Writing a GREAT Business Survey

Does your survey need help? (Photo: georgejmclittle)
Does your survey need help? (Photo: georgejmclittle)

We value your opinion.
Let us know how we are doing.
Your opinion counts.
Help us do a better job of serving you.

At one time or another, we’ve all been asked to complete a survey. Sometimes we are enticed with the possibility of winning a prize, and other times we just feel the need to express our feelings about a particular company.

When it comes to gaining insight into how your company is faring with its client base or its customers, surveys are king. These mini quizzes can be designed to tell us information that will help us do a better job in just about every aspect of business.

Here’s the thing: Sometimes respondents happily spend 15 minutes or more completing a business survey—and other times they get turned off right away.

Why? Continue reading “5 Tips for Writing a GREAT Business Survey”

5 Sure-Fire Tips for Writing a Press Release That Gets Results

Yes, your company can break through the noise. (Photo: Konrad Bak)
Yes, your company can break through the noise. (Photo: Konrad Bak)

Despite all the changes in communications over the past few years, press releases are still among the most effective marketing tools around.

With a well-written, well-timed release, you can send your company’s message to both online and print media quickly and inexpensively. A good release can enhance your company’s image and credibility in one fell swoop.

The trouble is, many press releases miss the mark and wind up in the trash—both virtually and physically.

So how do you write a press release that gets read and published? Continue reading “5 Sure-Fire Tips for Writing a Press Release That Gets Results”

Why Avoiding Clichés in Business Writing Is So Important

The only time you should write "Let's get all of our ducks in a row" is when you are literally putting your ducks in a row. (Photo: Kelly Nelson)
The only time you should write “Let’s get all of our ducks in a row” is when you are literally putting your ducks in a row. (Photo: Kelly Nelson)

If you’ve been relying on the same overused phrases in your business reports, it’s time to start hitting the “Delete” key.

Clichés are rampant in the business world. We hear them, we speak them, and we write them.

Why? Because clichés make use of metaphors or images—often in a clever way—so that people quickly understand.

The truth is, clichés might have been fresh and meaningful once. However, they are not fresh now, and they can muddy your points. If you want to write business copy that is powerful and effective, the first rule is: Go simple. Continue reading “Why Avoiding Clichés in Business Writing Is So Important”