Math Homework Question About Sexual Abuse Raises Parents’ Ire

A high school in Pennsylvania apologized this week after a homework assignment went viral because of a math question that discussed sexual abuse.

The homework was a math puzzle featuring biographical facts about the poet Maya Angelou, who died in 2014. “Angelou was sexually abused by her mother’s _____ at age 8, which shaped her career choices and motivation for writing,” one of the questions read. The answer choices were “boyfriend,” “brother,” or “father.”

Another question asked, “Trying to support her son as a single mother, she worked as a pimp, prostitute and _____.” Continue reading “Math Homework Question About Sexual Abuse Raises Parents’ Ire”

5 Questions to Ask Yourself Before Writing a Sales Letter

A great sales letter doesn’t make the reader guess what to do next. (Photo: Arnel Manalang)

Businesses sometimes lose sight of why they’re launching a marketing campaign or writing a sales letter.

It’s hard to produce a successful sales letter if you’re not clear about what you’re trying to accomplish, as well as the best way to go about it.

One big mistake is thinking about things from the perspective of your own company. It’s not about what you want; it’s about what your prospects and customers want. Continue reading “5 Questions to Ask Yourself Before Writing a Sales Letter”

5 Reasons Marketers and Ad Agencies Need a Proofreader

Stella Artois could have used a little more perfection in this ad.

Ad agencies and marketing departments know the importance of good writing. After all, they produce a lot of content: advertisements, sales letters, white papers, blog posts, newsletters, video scripts for commercials, and much more.

But one thing that some overlook is the importance of proofreading and copy editing. This can take your writing from good to great, making it much easier to strengthen a brand, increase revenues, and grow a business.

Here are five reasons ad agencies and marketing departments need an experienced proofreader or copy editor. Continue reading “5 Reasons Marketers and Ad Agencies Need a Proofreader”