Why It’s OK to Express Your Opinion in Business Writing (And How to Do It Professionally)
Think business writing isn’t the place for opinions? Well, think again. Here’s how opinions can actually make your branding stronger.
Category: Writing
How to Master the Art of Business Storytelling
Can you harness the power of storytelling in business writing? Absolutely! And here’s how.
Are Overcomplicated Sentences Ruining Your Writing?
Circumlocution is an unnecessarily long way to say simple things. Learn more about why it’s superfluous and what you can do to avoid it in your writing.
5 Tips to Write a Business Survey That Gets More Responses
The key to receiving higher-quality responses is to craft a better business survey. Here are five tips for writing an outstanding business survey.
Word Choice in Writing: 7 Mistakes That Scream “Amateur”
Word choice is one of the most important parts of creating a successful piece of writing. Here’s how to avoid the most common mistakes.
Business Writing Ideas: 11 Topics Any Business Can Use in Its Writing
Business writing is an essential part of marketing. But what if you can’t think of any business writing ideas? Try one of these 11 ideas to capture your audience's attention.
7 Persuasive Writing Techniques to Help You Craft Powerful Marketing Copy
Using persuasive writing techniques is a valuable skill that significantly increases your copy’s chances of success. Don’t miss these seven tips!
Why It’s So Hard to Catch Our Own Writing Errors, According to Science
Ever wonder why it’s so difficult to spot writing errors in your own work? Here’s why, according to science—and what to do instead.
Authentic Content Marketing: How Being Real Helps You Stand Out
Stop being boring and forgettable. With authentic content marketing, you build trust by turning off your “professional” filter, putting yourself out there, and making deeper connections with your readers.
4 Ways to Remove Hype From Your Marketing Campaign
Some marketers believe they need hype to sell. Here’s how to remove hype from your marketing campaign and generate buzz instead—which will grow your sales organically.
