Think business writing isn’t the place for opinions? Well, think again. Here’s how opinions can actually make your branding stronger.
Can you harness the power of storytelling in business writing? Absolutely! And here’s how.
Circumlocution is an unnecessarily long way to say simple things. Learn more about why it’s superfluous and what you can do to avoid it in your writing.
The key to receiving higher-quality responses is to craft a better business survey. Here are five tips for writing an outstanding business survey.
Word choice is one of the most important parts of creating a successful piece of writing. Here’s how to avoid the most common mistakes.
Business writing is an essential part of marketing. But what if you can’t think of any business writing ideas? Try one of these 11 ideas to capture your audience's attention.
Using persuasive writing techniques is a valuable skill that significantly increases your copy’s chances of success. Don’t miss these seven tips!
Ever wonder why it’s so difficult to spot writing errors in your own work? Here’s why, according to science—and what to do instead.
Stop being boring and forgettable. With authentic content marketing, you build trust by turning off your “professional” filter, putting yourself out there, and making deeper connections with your readers.
Some marketers believe they need hype to sell. Here’s how to remove hype from your marketing campaign and generate buzz instead—which will grow your sales organically.