The Cringe-Worthy Mistake Many Ad Agencies Make

Don’t let your campaigns go off the rails.

Here’s something a lot of people don’t like to admit: There’s a world of difference between being a great writer and being a great proofreader.

Your ad agency might hire top-notch talent to create its advertisements, but without similarly high-quality proofreading to back it up, you’re putting yourself at risk of embarrassing mistakes.

The hard truth? Even the best writers make mistakes. Continue reading “The Cringe-Worthy Mistake Many Ad Agencies Make”

Why It’s OK to Express Your Opinion in Business Writing

It’s OK. You can share your opinion. (Everyone has one.)

Some people think you shouldn’t express opinions in business writing.

But business writing isn’t journalism, where you need to give both sides of a story. Sometimes it’s best to let your opinions come through because it lets people know where you stand.

It’s also a great way to demonstrate your expertise and showcase your thought process.

A lot of businesses are interested in becoming thought leaders within their industries. They want prospects and customers to trust them. It’s tough to accomplish this if you’re not willing to express your opinions from time to time.

It’s best if you do it in a certain way, though, so here are a few tips. Continue reading “Why It’s OK to Express Your Opinion in Business Writing”

How to Write a Press Release That Works Like Magic

Go ahead. Make magic happen with your press release.

Small and large businesses alike dream of getting covered by a major news outlet. One good story can strengthen your brand and add a lot to the bottom line.

And it’s not only businesses that benefit from press releases—nonprofits use them too. That’s why press releases are such an important tool in any public relations strategy.

One of the most important things to keep in mind is that journalists are busy. They may not even care about your business. They care about your press release only insofar as it helps make their job easier.

Some businesses forget this, so they create a press release that just boasts about their own company. Then they’re confused when it doesn’t get picked up anywhere. Continue reading “How to Write a Press Release That Works Like Magic”

3 Brainstorming Tips for Your Next Writing Project

Be prepared to jot down writing ideas whenever you get them. (Photo: janeb13)

For many people, one of the hardest things about writing is choosing a topic. Once you choose the topic, it gets easier from there because you can begin narrowing your focus.

Whether you’re writing text for a marketing brochure or a novel, you’ll probably need to brainstorm several ideas before choosing the final topic.

If you’re struggling at the brainstorming stage, you’re definitely not alone. Here are three tips to get you on the right track. Continue reading “3 Brainstorming Tips for Your Next Writing Project”

Writers: How to “Steal” an Idea and Put a Personal Spin on It

Don’t steal. But do let other writers’ ideas influence your own. And then build on them, ethically. (By: Sebastien Decoret)

Have you ever read or heard something that influenced you, but you didn’t want to use it in your writing because you were afraid of stealing someone’s ideas?

If so, that’s a normal feeling. Many writers and artists have had the same fear.

But it can also be a mistake. Sure, you don’t want to plagiarize or completely copy a person’s work, but it’s human nature to be inspired and influenced by others, so it’s better to embrace that.

Let’s say you work at a company and recently got some great ideas from a business book. You would like to include these ideas in a blog post or white paper, but you’re a little unsure because you didn’t come up with them yourself.

There’s no reason you can’t use the ideas in your writing just because someone else has covered them already. It’s important, however, to do this in an ethical way and put your own spin on it.

Here are some tips for doing just that. Continue reading “Writers: How to “Steal” an Idea and Put a Personal Spin on It”