When your writing isn't meant to entertain or educate, maybe it's about persuading your readers to take an action. Here are five tips that can help....
Category: Writing
Does Being a Writer Put Your Health at Risk? It’s Time to Take a Break.
Your rear end may be trying to tell you something important about your ability to get more writing done—but you need to stop for a moment and listen....
3 Challenges of Writing a Marketing Campaign (And What to Do About Them)
When a marketing campaign fails, it can feel like the whole budget went down the drain. Here are three things to watch out for in advance....
The Cringe-Worthy Mistake Many Ad Agencies Make
When you have a talented team of copywriters on staff, it's tempting to let them handle their own proofreading. That may be a huge mistake....
The Power of Storytelling (Yes, Even in Business Writing)
One of the biggest advantages of storytelling is its versatility. Here are some tips for incorporating great stories into your business writing....
7 Tips for Writing for the Web
Here are a few things you can do to tailor your writing to the web and get better results with your online content....
How to Write Marketing Emails and E-Newsletters
If you’re sending out marketing emails or e-newsletters, you've got to find a way to stand out and get your emails opened and read. Here's how....
How Fiction Can Inspire Great Business Writing
Case in point: This made-up story, which was so successful that it brought in around $2 billion in business over three decades....
5 Writing Tips for Successful Fundraising
There’s an art to writing great fundraising appeals. And once you understand it, the whole process is a lot less intimidating....
Writers, Eat These Foods to Keep Your Eyes Healthy
Good eyesight—it’s at the top of the list of prerequisites for a writer. So, what are you doing to make sure you maintain it?...
