How to Write a Press Release That Works Like Magic

Go ahead. Make magic happen with your press release.

Small and large businesses alike dream of getting covered by a major news outlet. One good story can strengthen your brand and add a lot to the bottom line.

And it’s not only businesses that benefit from press releases—nonprofits use them too. That’s why press releases are such an important tool in any public relations strategy.

One of the most important things to keep in mind is that journalists are busy. They may not even care about your business. They care about your press release only insofar as it helps make their job easier.

Some businesses forget this, so they create a press release that just boasts about their own company. Then they’re confused when it doesn’t get picked up anywhere. Continue reading “How to Write a Press Release That Works Like Magic”

3 Brainstorming Tips for Your Next Writing Project

Be prepared to jot down writing ideas whenever you get them. (Photo: janeb13)

For many people, one of the hardest things about writing is choosing a topic. Once you choose the topic, it gets easier from there because you can begin narrowing your focus.

Whether you’re writing text for a marketing brochure or a novel, you’ll probably need to brainstorm several ideas before choosing the final topic.

If you’re struggling at the brainstorming stage, you’re definitely not alone. Here are three tips to get you on the right track. Continue reading “3 Brainstorming Tips for Your Next Writing Project”

Writers: How to “Steal” an Idea and Put a Personal Spin on It

Don’t steal. But do let other writers’ ideas influence your own. And then build on them, ethically. (By: Sebastien Decoret)

Have you ever read or heard something that influenced you, but you didn’t want to use it in your writing because you were afraid of stealing someone’s ideas?

If so, that’s a normal feeling. Many writers and artists have had the same fear.

But it can also be a mistake. Sure, you don’t want to plagiarize or completely copy a person’s work, but it’s human nature to be inspired and influenced by others, so it’s better to embrace that.

Let’s say you work at a company and recently got some great ideas from a business book. You would like to include these ideas in a blog post or white paper, but you’re a little unsure because you didn’t come up with them yourself.

There’s no reason you can’t use the ideas in your writing just because someone else has covered them already. It’s important, however, to do this in an ethical way and put your own spin on it.

Here are some tips for doing just that. Continue reading “Writers: How to “Steal” an Idea and Put a Personal Spin on It”

Why Your Marketing Brochure Sucks

Many brochures are awful—and yours might be one of them.

As far as marketing materials go, brochures pack a lot of bang for their buck.

Marketing brochures are cheap to produce and easy to hand out to potential customers, and you can fill them with whatever information you wish.

However, just because they seem easy to produce doesn’t mean that all brochures are equally effective.

In fact, many brochures are awful—and yours might be one of them. If you’re not getting the results you’re looking for or your ROI on marketing is low, it may be time to admit that your brochure sucks. Continue reading “Why Your Marketing Brochure Sucks”

7 Tips for Nailing Your RFP Response (And Winning the Project)

Make sure your RFP response is the best it can be. (Photo: Kirill Kedrinski)

Requests for proposals (RFPs) are common in the corporate and nonprofit worlds. When organizations need help with a project, they often write RFPs and send them out to get a wide range of proposals and bids.

Winning the project can be very competitive, which can make responding to an RFP a little intimidating—especially if you’ve never written a response to one before.

Here are seven tips to help you through the process. Continue reading “7 Tips for Nailing Your RFP Response (And Winning the Project)”