Many blogs are personal in nature, where the authors share what they’ve been up to lately, such as their family life, hobbies, and travel adventures.
But blogging can also be an effective business communication tool. If a company has a successful blog, it can help demonstrate expertise, improve trust among customers, and ultimately strengthen the brand.
These benefits help businesses increase their bottom line. But that’s not all—a successful blog can also help a company attract better employees, establish itself as a leader in its industry, and much more.
With all these things in mind, you probably won’t be surprised to know that businesses are interested in blogging more than ever. But many of them also don’t know what it takes to create a successful business blog.
Popular blogs are popular because they are full of good writing.
As with a good short story or article, they catch the reader’s attention because you’ve taken the time to select an interesting subject and have written passionately about it.
No one will argue that the most readable blogs are heavy on context—but just because they can point you to a multitude of underscoring sources of information doesn’t mean the author has done a good job of writing a post.