3 Tips for Creating a Successful Business Blog

Learn what it takes to grow a successful business blog. Photo: Marek Uliasz

Many blogs are personal in nature, where the authors share what they’ve been up to lately, such as their family life, hobbies, and travel adventures.

But blogging can also be an effective business communication tool. If a company has a successful blog, it can help demonstrate expertise, improve trust among customers, and ultimately strengthen the brand.

These benefits help businesses increase their bottom line. But that’s not all—a successful blog can also help a company attract better employees, establish itself as a leader in its industry, and much more.

With all these things in mind, you probably won’t be surprised to know that businesses are interested in blogging more than ever. But many of them also don’t know what it takes to create a successful business blog.

By following these tips, you can make sure your business blog gets results. Continue reading “3 Tips for Creating a Successful Business Blog”

The Best Editorial Calendar for Multi-Author Blogs (And It’s Not CoSchedule)

Nelio Content is the best editorial calendar plugin for WordPress. (Photo: Nelio Software)

When you run a blog with multiple authors, organization is a must.

A great editorial calendar helps you keep track of all the moving pieces in your daily workflow.

In fact, editorial calendars can mean the difference between blogging success and failure, according to Copyblogger: “That little bit of planning goes a surprisingly long way toward getting the most audience reach from your blog content.” Continue reading “The Best Editorial Calendar for Multi-Author Blogs (And It’s Not CoSchedule)”

6 Things to Check Before You Publish Your Blog Post

(Photo: ammentorp)
(Photo: ammentorp)

So you want to be a blogger?

Popular blogs are popular because they are full of good writing.

As with a good short story or article, they catch the reader’s attention because you’ve taken the time to select an interesting subject and have written passionately about it.

No one will argue that the most readable blogs are heavy on context—but just because they can point you to a multitude of underscoring sources of information doesn’t mean the author has done a good job of writing a post.

You need more. Continue reading “6 Things to Check Before You Publish Your Blog Post”