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Is Grammar Important in Blog Writing? Yes, and Here’s Why.

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Think blog writing doesn’t need proper grammar because it’s less formal? Wrong. Grammar still matters. (Photo: Jacob Lund)

Content marketing is an essential component of any modern business’s marketing strategy.

At least that’s what 91% of B2B and 86% of B2C marketers say, according to a survey by Demand Metric.

One crucial aspect of any content marketing strategy is, of course, a business blog. Blog writing is interesting because as important as it is for marketing your business, it’s remarkably casual.

You can put anything you want in a blog (at least, technically), and there aren’t many rules about what makes a good blog post. Some companies have success with how-to guides, while others use the latest memes as hooks into their content.

However, don’t let the casual packaging deceive you—blog writing is serious business, and blogs should follow the same grammar, spelling, and style rules as any other piece of business writing.

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Bad Grammar Is Bad Business

Although it may seem nitpicky or overly detailed, grammar is crucial to having a successful blog and, by extension, a successful business.

A small grammatical error can distract the reader from what really matters (your products or services), and repetitive grammar issues can make your business look unprofessional or inexperienced.

Even if you don’t notice it, your audience might. In fact, your readers might notice it so much that it derails the conversation about your brand or piece of content. Just look at these 15 examples of bad grammar ruining an otherwise professional and effective marketing campaign.

Although blogs may be more casual than something like a press release or paid advertisement, they should still be held up to high standards.

Blog posts, like anything else, reflect your entire brand. They also create unique problems when the grammar is off.

Graphic with a list of the "Top 5 Reasons Good Grammar Is Key to Blog Writing": 1. Improves Credibility and Authority; 2. May Improve SEO; 3. Better Readability and User Experience; 4. Helps Readers Focus on Your Offer; and 5. Improves Accessibility.

5 Reasons Good Grammar Is Key to Blog Writing

Why is good grammar so important for blog writing? Here are five of the biggest reasons.

1. Improves Credibility and Authority

When you use good grammar, your blog posts come across as more credible and authoritative.

Good grammar communicates that your blog writing has been done by a professional team with a working knowledge of English (or whatever language you’re writing in). Marketing teams that take the time to catch grammar mistakes are seen as more likely to fact-check and deliver reputable information.

This reflects on your brand’s image as a whole and makes your brand look professional, credible, and authoritative, which translates into increased trust and confidence from your readers.

This is especially important for businesses making claims about topics or products their audience may not be familiar with. It’s also important for businesses with more professional audiences or technical materials.

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2. May Improve SEO

Although the exact makeup of the hundreds of factors that influence the Google Search ranking algorithm is a mystery, it’s reasonable to assume that good grammar positively affects your blog’s ranking.

Why? Bing, one of Google’s primary competitors, has long conceded that grammar and spelling mistakes play a role in your content’s rankings.

Duane Forrester, senior project manager at Bing, said:

“… Just as you’re judging others’ writing, so the engines judge yours. If you struggle to get past typos, why would an engine show a page of content with errors higher in the rankings when other pages of error-free content exist to serve the searcher?”

And more recently, Google itself wrote a guide to creating helpful content that says one of the questions you should ask yourself is, “Does the content have any spelling or stylistic issues?”

This makes sense. Because reputable, valuable content is often written well with minimal errors, and spam content tends to be riddled with typos and grammar mistakes, it would benefit search engines to prioritize error-free content.

3. Better Readability and User Experience

Good blog writing is also important from a user experience perspective.

Using proper grammar, spelling, and style makes your blog posts easier for readers to understand and digest. This improves readability and makes the content more enjoyable to consume, which is essential for encouraging engagement.

When you use good grammar consistently throughout your blog posts, readers can easily scan and engage with the content. This makes it far more likely that they will actually read your posts, stay on your blog longer, and share the content with others.

And on a big-picture level, good grammar improves your readers’ user experience with your brand as a whole.

When your blog is easy and intuitive to read, consumers will connect those impressions to how they feel about your business. When a consumer is comparing your product with a similar competitor, something as simple and intangible as associating a generally positive experience with your content can make the difference between whose product or service they end up selecting.

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4. Helps Readers Focus on Your Offer

Have you ever read a book, article, or even an advertisement and had your immersion destroyed because you noticed a typo or grammar error?

Although grammar errors may not completely ruin a piece of writing, they are distracting. A misplaced comma or the wrong form of “there” can shift your focus away from the content and toward pondering things like:

“How did they miss that? Who wrote this? Did they have an editor? What’s the process like for companies that write this stuff anyway? Is that really the wrong form of ‘there,’ or am I the one mixing it up? What was I reading again?”

Although it may be just a momentary lapse in concentration, when a reader is on the fence about whether they’re enjoying the content, it can make the difference between them clicking off and continuing to read.

This is especially true if your blog post is directly trying to sell something. People don’t like being sold to in the first place, so when you’re trying to sell, you need all the positive attention you can get.

5. Improves Accessibility

Finally, good grammar in blog writing is important because it helps make blog content more accessible—in more ways than one.

Using clear language with proper grammar, spelling, and punctuation can help people with dyslexia more easily understand your writing. It can also help non-native English speakers who may get confused by informal language or nontraditional spellings.

Proper grammar can also help in translations or assistive technologies like screen readers, which are useful for those with vision impairments.

Don’t Miss: Blog Post Checklist: Top 7 Things to Check Before You Publish

Work with a good writer to ensure your blog writing uses proper grammar. (Photo: Ground Picture)

How to Ensure Your Blog Writing Uses Proper Grammar

So now that you know why grammar is important, how do you make sure your blog writing uses it properly?

Here are four steps you can take to keep your blog content grammatically correct.

1. Hire a Good Writer

The foundation of any blog is good writing—without that, even the best CTAs, SEO, and other bells and whistles won’t make a difference.

Grammar is no different. When you’re finding writers to write your blog, look for people who have experience in blog writing as well as a solid understanding of grammar principles and best practices.

This will help you create the framework for a more streamlined, efficient content marketing process. When there are fewer mistakes and issues to begin with, the rest of your team doesn’t have to work as hard to fix them.

2. Use Grammar and Writing Tools

Even the best writers can greatly benefit from using extra tools and resources to catch their mistakes.

If you’re not already using them as part of your blog writing workflow, consider integrating online tools to help your writers catch errors as they write. They’re not going to transform your writing into a masterpiece, but they’re a great place to start catching small issues.

3. Always Proofread and Revise

The next step is to proofread and revise your blog content. After your writer has finished writing, ask them to read over what they’ve written with a critical eye. Are there any errors in grammar or spelling? Be sure to fix those before moving on.

Your writer may not catch all the mistakes the first time around, which is why you should engage in a multistep proofreading process. Make sure to leave time to do a few extra sweeps on the piece before you publish it. Preferably, this would be done with several different people.

4. Work With a Copy Editor

The best way to ensure your blog posts are published error-free is to hire a good copy editor as a member of your team.

Although writers may try their best, at the end of the day, they should be more concerned with creating engaging content than nitpicking small mistakes. For that, someone trained in grammar and spelling rules should take over.

Don’t forget! Download “Is Grammar Important in Blog Writing? Yes, and Here’s Why.” to keep it handy and take action on it. Click here to download it now.

Ensure Your Blog Writing Has Proper Grammar With Super Copy Editors

If you’re looking for a reliable, professional copy editor with experience working with blog content and you don’t want to hire a full-time team member, look no further than Super Copy Editors.

Our team has extensive experience editing blog writing and other forms of content marketing for grammar and spelling as well as tone, flow, and voice. We ensure your writing always captures the professionalism and unique style of your brand without compromising the quality of your content.

Get your free, personalized quote from Super Copy Editors today.

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Dave Baker

View posts by Dave Baker
Hi, I’m Dave Baker, founder and copy chief of Super Copy Editors. I have more than 25 years of professional proofreading and copy editing experience, including work for The Nation magazine, The New York Times, and The Times-Picayune of New Orleans, where I shared two staff Pulitzer Prizes. At Super Copy Editors, we’re passionate about helping agencies, marketing teams, and education companies refine and polish their text to give them confidence and ensure success. Learn more here.

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