Why Is It So Hard to Catch Our Own Typos?

You may not be hard-wired to catch your own errors.

Have you ever finished writing something, edited and proofread it multiple times, and down the road you found out you still missed a few mistakes?

If so, you’re not alone.

It’s easy to do. In fact, it’s unrealistic to think you’d always catch every one of your own mistakes.

Even with modern technology and spell check, there will probably be a few typos and grammatical errors left on the final draft.

Here are a few of the reasons why, as well as what you can do about it. Continue reading “Why Is It So Hard to Catch Our Own Typos?”

5 Project Management Tips for Ad Agencies

Consider establishing a routine status report system. (Photo: gstockstudio)

Ad agencies have to deal with a lot of moving pieces.

You have graphic artists and designers working side-by-side with writers and analytics experts. If you’re at a smaller agency, you might switch between some of these hats yourself.

Either way, keeping all the players in motion and working toward your goals while tending to deadlines and client expectations requires careful planning.

Project management is an essential skill for any business, but ad agencies often make mistakes along the way. Here are five tips for keeping your projects running smoothly and avoiding the most common pitfalls. Continue reading “5 Project Management Tips for Ad Agencies”

The Cringe-Worthy Mistake Many Ad Agencies Make

Don’t let your campaigns go off the rails.

Here’s something a lot of people don’t like to admit: There’s a world of difference between being a great writer and being a great proofreader.

Your ad agency might hire top-notch talent to create its advertisements, but without similarly high-quality proofreading to back it up, you’re putting yourself at risk of embarrassing mistakes.

The hard truth? Even the best writers make mistakes. Continue reading “The Cringe-Worthy Mistake Many Ad Agencies Make”