How to Write a Memorable Video Script

Start writing your video script with the end in mind. (Photo: Luis Rego)

Video scripts can be tricky. You can’t write them as you would a book, blog post, or white paper. That’s because your audience will be watching and, especially, listening to it rather than reading it.

Also, because videos are among the fastest-growing types of content online, learning how to write video scripts will become increasingly important for marketers and educators.

Here are some tips to create better video scripts.

What’s Your Goal?

It’s helpful to start with the end in mind, so ask yourself:

  • What do we want the video to accomplish?
  • What’s the one key thing we want the listener to take away from this video?

Think about things from the perspective of your viewers:

  • Why should they care about your video?
  • What benefit will they get from it?

Is your main objective to educate, entertain, or persuade the viewer? What works best for entertaining someone is often not the same as what works best for educating that person.

The clearer you are about the goals of the video, the easier it is to write an effective script.

Who’s the Intended Audience?

Knowing your audience is crucial in any type of writing—and video scripts are no different.

So before you start writing your script, figure out who will watch it. You can’t always know in advance who will actually see your video, but you still want to have someone in mind. Be as detailed as possible.

Here are some questions you might ask:

  • What’s the age range of our intended audience?
  • What types of careers and backgrounds do they have?
  • What are their interests, hobbies, and goals?

Plan Your Video

Now that you know your goal and the intended audience, put it all together and create a plan:

  • What is our core message for this video?
  • How long should the video be to get our point across?

Another important consideration:  How will the video end?

If you want viewers to do something afterward, such as visit your website or place an order, then it’s a good idea to end the script with a call to action. Let them know the next step, instead of hoping they’ll naturally do it on their own.

If you don’t want your audience to do something at the end of the video, a call to action isn’t necessary—simply end the script with a summary, conclusion, or resolution.

Don’t Miss: How to Write a Video Script (With Template!)

One of the best ways to plan your video is to create an outline for your script. The more detailed, the better.

For example, if you’re making a five-minute video, you might want to break it into 30-second chunks. Maybe the intro will be one minute, the call to action 30 seconds, and so on.

Write the Script

Now you’re ready to write the script. Typically, it’s best to write in a simple and straightforward way because that will sound better in the final cut.

You can accomplish this by using a conversational tone, as well as by being clear and concise.

Read It Out Loud

To make sure your video sounds natural, try reading it out loud. Pay close attention to how it sounds. If possible, have others read it aloud too, and get their feedback.

If your script doesn’t sound natural, find out which sections are awkward and revise them. You don’t want it to sound like you’re reading from a script (even when you are).

Writing a video script can be a daunting task. By going through these steps, you can simplify the process and have more success.

Want even more advice? Here’s ReelSEO with more—in video form, naturally:

If you need an experienced proofreader who understands video scripts, get in touch with Super Copy Editors.

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