Good writing is good writing, regardless of whether it’s online or in print. However, there are many things you can do to tailor your writing to the web and get better results with your online content.
Popular blogs are popular because they are full of good writing.
As with a good short story or article, they catch the reader’s attention because you’ve taken the time to select an interesting subject and have written passionately about it.
No one will argue that the most readable blogs are heavy on context—but just because they can point you to a multitude of underscoring sources of information doesn’t mean the author has done a good job of writing a post.
Despite all the changes in communications over the past few years, press releases are still among the most effective marketing tools around.
With a well-written, well-timed release, you can send your company’s message to both online and print media quickly and inexpensively. A good release can enhance your company’s image and credibility in one fell swoop.
The trouble is, many press releases miss the mark and wind up in the trash—both virtually and physically.