7 Simple Tips for Writing Better Marketing Headlines

Headlines drive all of us crazy at times.

Headlines are among the most important topics in marketing. According to advertising legend David Ogilvy, “On the average, five times as many people read the headline as read the body copy.”

Simply tweaking the headline of an ad, email, or other marketing promotion can take it from a failure to a huge success.

If you want to improve your marketing results, start with these tips. Continue reading “7 Simple Tips for Writing Better Marketing Headlines”

6 Things to Check Before You Publish Your Blog Post

(Photo: ammentorp)
(Photo: ammentorp)

So you want to be a blogger?

Popular blogs are popular because they are full of good writing.

As with a good short story or article, they catch the reader’s attention because you’ve taken the time to select an interesting subject and have written passionately about it.

No one will argue that the most readable blogs are heavy on context—but just because they can point you to a multitude of underscoring sources of information doesn’t mean the author has done a good job of writing a post.

You need more. Continue reading “6 Things to Check Before You Publish Your Blog Post”

5 Sure-Fire Tips for Writing a Press Release That Gets Results

Yes, your company can break through the noise. (Photo: Konrad Bak)
Yes, your company can break through the noise. (Photo: Konrad Bak)

Despite all the changes in communications over the past few years, press releases are still among the most effective marketing tools around.

With a well-written, well-timed release, you can send your company’s message to both online and print media quickly and inexpensively. A good release can enhance your company’s image and credibility in one fell swoop.

The trouble is, many press releases miss the mark and wind up in the trash—both virtually and physically.

So how do you write a press release that gets read and published? Continue reading “5 Sure-Fire Tips for Writing a Press Release That Gets Results”