How to Make Your Writing More Persuasive

First tip? Keep it simple. Write in a clear, straightforward way. (Photo: convisum)

When most people think about writing, they think of novels, textbooks, and other resources that are meant to entertain or educate.

But a lot of writing is also about persuading the reader to take an action—such as buying a product, donating to a fundraiser, or contacting someone.

When you’re writing primarily to persuade, you often need different strategies from when you’re writing to entertain or educate.

Here are five tips that can help. Continue reading “How to Make Your Writing More Persuasive”

3 Challenges of Writing a Marketing Campaign (And What to Do About Them)

Consumers are bombarded by marketing messages every day. (Photo: melpomen)

It’s a frustrating fact for most businesses that many marketing campaigns fail to cover their costs. Companies market because they’re trying to bring in new business.

When a marketing campaign fails, it can feel like the marketing budget went right down the drain.

Here are the top three challenges most businesses face when launching a marketing campaign.

Continue reading “3 Challenges of Writing a Marketing Campaign (And What to Do About Them)”

7 Simple Tips for Writing Better Marketing Headlines

Headlines drive all of us crazy at times.

Headlines are among the most important topics in marketing. According to advertising legend David Ogilvy, “On the average, five times as many people read the headline as read the body copy.”

Simply tweaking the headline of an ad, email, or other marketing promotion can take it from a failure to a huge success.

If you want to improve your marketing results, start with these tips. Continue reading “7 Simple Tips for Writing Better Marketing Headlines”

How to Write a White Paper That Wows (In Just 5 Steps)

What problems can you help your audience solve? Get specific. (Illustration: samuraitop)

Many businesses and marketers are interested in writing a white paper, but they’re also intimidated because it can be a daunting task.

What makes white papers so effective is also what makes them challenging to write—they’re longer and more detailed than most other types of business content.

However, there’s also a formula for writing a white paper. By following the steps below, you can tackle a white paper in manageable chunks. Continue reading “How to Write a White Paper That Wows (In Just 5 Steps)”