If you’ve been in marketing for a while, you’ve probably heard people say stuff like: “Long copy is dead” or “Nobody reads long copy anymore.”
But long-form content is still an important part of business.
Sure, there are plenty of situations where shorter content is best, such as social media, blog posts, and emails. For other types of content, it’s the exact opposite.
White papers are one good example. They go into much more detail, which can’t be covered in a mere few hundred words. That’s why most white papers are five to 10 pages. Case studies, sales letters, and similar projects also tend to work well as long-form content.
Social media is a great tool for both our personal lives and business. You can use it to strengthen relationships, connect with an audience, promote your brand, and much more.
No wonder social media has produced some of the fastest-growing tech companies in recent years.
Many businesses want to improve the results they’re getting with social media, but they don’t know how. Advertising, email marketing, and similar tools have been around for much longer, so many companies feel more comfortable with them. But with social media, many are still figuring out how to use it effectively.