How to Make Your Writing More Persuasive

First tip? Keep it simple. Write in a clear, straightforward way. (Photo: convisum)

When most people think about writing, they think of novels, textbooks, and other resources that are meant to entertain or educate.

But a lot of writing is also about persuading the reader to take an action—such as buying a product, donating to a fundraiser, or contacting someone.

When you’re writing primarily to persuade, you often need different strategies from when you’re writing to entertain or educate.

Here are five tips that can help. Continue reading “How to Make Your Writing More Persuasive”

Getting Started With Writing Lead Generation Materials

Generate some leads. (Illustration: markinv)

A big part of both online and offline marketing is lead generation.

This is especially true for any businesses that sell their services to other businesses (B2B). That’s because sales and marketing in these businesses usually involve more relationship building and long sales cycles.

Nevertheless, generating leads is also a top priority for many companies outside of B2B, such as real estate agencies and financial service firms.

Writing lead generation materials poses a challenge for many people because it’s not like other types of marketing. A lot of marketing falls into one of two categories: sales pitches or brand building. But with lead generation you need to strike the right balance between educating prospects and getting them to take the next step in the sale process.

If you’re working on a lead generation project, here are a few things you can do to improve your results. Continue reading “Getting Started With Writing Lead Generation Materials”