We feel your pain. (Photo: dotshock)
For most people, writing is a challenge.
Even if you’re an expert on the topic you’re covering, you’ll still have to sit down, put your thoughts on paper, refine your ideas, rewrite, edit, and repeat the process.
Aack! No wonder so many people dislike writing and suffer from writer’s block—the entire writing process can be difficult.
Continue reading “5 Costly Mistakes in Business Writing”
What problems can you help your audience solve? Get specific. (Illustration: samuraitop)
Many businesses and marketers are interested in writing a white paper, but they’re also intimidated because it can be a daunting task.
What makes white papers so effective is also what makes them challenging to write—they’re longer and more detailed than most other types of business content.
However, there’s also a formula for writing a white paper. By following the steps below, you can tackle a white paper in manageable chunks.
Continue reading “How to Write a White Paper That Wows (In Just 5 Steps)”
Look for the words that trigger emotion. (Photo: ammentorp)
What can you learn about writing advertising copy from a political consultant and Republican Party strategist?
More than you might think.
Continue reading “Advice for Writers at Ad Agencies—From a Political Strategist”
Yes, your company can break through the noise. (Photo: Konrad Bak)
Despite all the changes in communications over the past few years, press releases are still among the most effective marketing tools around.
With a well-written, well-timed release, you can send your company’s message to both online and print media quickly and inexpensively. A good release can enhance your company’s image and credibility in one fell swoop.
The trouble is, many press releases miss the mark and wind up in the trash—both virtually and physically.
So how do you write a press release that gets read and published?
Continue reading “5 Sure-Fire Tips for Writing a Press Release That Gets Results”