TO: All Business Writers RE: How to Write an Effective Memo

(Image: cwln305/CartoonStock)

Clear and timely communication is a key to running any business effectively.

Business memos help us let our employees or customers know about a specific situation or to inform them of a solution to an ongoing problem. Examples of when memos can be useful include when they discuss a policy change or a price increase, or when they persuade readers to take action—such as attending a meeting or changing the way things are done.

Whatever the goal, the business memo is most effective when it connects your own purpose with your readers’ interests.

If you would like to write more effective business memos, here are five tips. Continue reading “TO: All Business Writers RE: How to Write an Effective Memo”

5 Costly Mistakes in Business Writing

We feel your pain. (Photo: dotshock)

For most people, writing is a challenge.

Even if you’re an expert on the topic you’re covering, you’ll still have to sit down, put your thoughts on paper, refine your ideas, rewrite, edit, and repeat the process.

Aack! No wonder so many people dislike writing and suffer from writer’s block—the entire writing process can be difficult. Continue reading “5 Costly Mistakes in Business Writing”

How to Write a White Paper That Wows (In Just 5 Steps)

What problems can you help your audience solve? Get specific. (Illustration: samuraitop)

Many businesses and marketers are interested in writing a white paper, but they’re also intimidated because it can be a daunting task.

What makes white papers so effective is also what makes them challenging to write—they’re longer and more detailed than most other types of business content.

However, there’s also a formula for writing a white paper. By following the steps below, you can tackle a white paper in manageable chunks. Continue reading “How to Write a White Paper That Wows (In Just 5 Steps)”

5 Sure-Fire Tips for Writing a Press Release That Gets Results

Yes, your company can break through the noise. (Photo: Konrad Bak)
Yes, your company can break through the noise. (Photo: Konrad Bak)

Despite all the changes in communications over the past few years, press releases are still among the most effective marketing tools around.

With a well-written, well-timed release, you can send your company’s message to both online and print media quickly and inexpensively. A good release can enhance your company’s image and credibility in one fell swoop.

The trouble is, many press releases miss the mark and wind up in the trash—both virtually and physically.

So how do you write a press release that gets read and published? Continue reading “5 Sure-Fire Tips for Writing a Press Release That Gets Results”