Clear and timely communication is a key to running any business effectively.
Business memos help us let our employees or customers know about a specific situation or to inform them of a solution to an ongoing problem. Examples of when memos can be useful include when they discuss a policy change or a price increase, or when they persuade readers to take action—such as attending a meeting or changing the way things are done.
Whatever the goal, the business memo is most effective when it connects your own purpose with your readers’ interests.
Despite all the changes in communications over the past few years, press releases are still among the most effective marketing tools around.
With a well-written, well-timed release, you can send your company’s message to both online and print media quickly and inexpensively. A good release can enhance your company’s image and credibility in one fell swoop.
The trouble is, many press releases miss the mark and wind up in the trash—both virtually and physically.