How to Make Your Writing More Persuasive

First tip? Keep it simple. Write in a clear, straightforward way. (Photo: convisum)

When most people think about writing, they think of novels, textbooks, and other resources that are meant to entertain or educate.

But a lot of writing is also about persuading the reader to take an action—such as buying a product, donating to a fundraiser, or contacting someone.

When you’re writing primarily to persuade, you often need different strategies from when you’re writing to entertain or educate.

Here are five tips that can help. Continue reading “How to Make Your Writing More Persuasive”

3 Challenges of Writing a Marketing Campaign (And What to Do About Them)

Consumers are bombarded by marketing messages every day. (Photo: melpomen)

It’s a frustrating fact for most businesses that many marketing campaigns fail to cover their costs. Companies market because they’re trying to bring in new business.

When a marketing campaign fails, it can feel like the marketing budget went right down the drain.

Here are the top three challenges most businesses face when launching a marketing campaign.

Continue reading “3 Challenges of Writing a Marketing Campaign (And What to Do About Them)”

4 Ways to Remove Hype From Your Marketing Campaign

Hype is easy to spot, and your customers don’t trust it. (Photo: Dean Drobot)

Some people think that sales and marketing are largely about hype. They think it’s all about loud self-promotion, boasting, and exaggerated claims.

Sure, there’s a place for being excited and passionate about your products and services, but you don’t want to over-promise and under-deliver.

Most prospects and customers don’t trust hype, which is why relying on it can damage your credibility and brand. One reason for this is that hype is easy to spot and the motives are transparent, which can quickly cause someone’s guard to go up. If you’ve ever been hassled by a high-pressure salesperson, then you already know the feeling.

Here are some writing tips that can help you remove hype from your marketing. Continue reading “4 Ways to Remove Hype From Your Marketing Campaign”

How to Write a Memorable Video Script

Start writing your video script with the end in mind. (Photo: Luis Rego)

Video scripts can be tricky. You can’t write them as you would a book, blog post, or white paper. That’s because your audience will be watching and, especially, listening to it rather than reading it.

Also, because videos are among the fastest-growing types of content online, learning how to write video scripts will become increasingly important for marketers and educators.

Here are some tips to create better video scripts. Continue reading “How to Write a Memorable Video Script”

Writing Tips From Experienced Marketers and Copywriters

Seth Godin wants you to focus. (Video still via: LE Miami)

It doesn’t matter if you’re writing a short story, a blog post, or an advertisement—writing is challenging.

When people want writing advice, they typically turn to novelists, journalists, and teachers. All of those are great choices, but let’s not forget about marketers and copywriters. After all, they know a lot about writing persuasively, connecting with readers, and getting results. Continue reading “Writing Tips From Experienced Marketers and Copywriters”