Consumers are bombarded by marketing messages every day. (Photo: melpomen)
It’s a frustrating fact for most businesses that many marketing campaigns
fail to cover their costs. Companies market because they’re trying to bring in new business.
When a marketing campaign fails, it can feel like the marketing budget went right down the drain.
Here are the top three challenges most businesses face when launching a marketing campaign.
Continue reading “3 Challenges of Writing a Marketing Campaign (And What to Do About Them)”
We feel your pain. (Photo: dotshock)
For most people, writing is a challenge.
Even if you’re an expert on the topic you’re covering, you’ll still have to sit down, put your thoughts on paper, refine your ideas, rewrite, edit, and repeat the process.
Aack! No wonder so many people dislike writing and suffer from writer’s block—the entire writing process can be difficult.
Continue reading “5 Costly Mistakes in Business Writing”
Readers tend to have a shorter attention span on the web. (Photo: stokkete)
Good writing is good writing, regardless of whether it’s online or in print. However, there are many things you can do to tailor your writing to the web and get better results with your online content.
Here are seven tips to optimize your content for the internet.
Continue reading “7 Tips for Writing for the Web”
Headlines drive all of us crazy at times.
Headlines are among the most important topics in marketing. According to advertising legend David Ogilvy, “On the average, five times as many people read the headline as read the body copy.”
Simply tweaking the headline of an ad,
email, or other marketing promotion can take it from a failure to a huge success.
If you want to improve your marketing results, start with these tips.
Continue reading “7 Simple Tips for Writing Better Marketing Headlines”
What problems can you help your audience solve? Get specific. (Illustration: samuraitop)
Many businesses and marketers are interested in writing a white paper, but they’re also intimidated because it can be a daunting task.
What makes white papers so effective is also what makes them challenging to write—they’re longer and more detailed than most other types of business content.
However, there’s also a formula for writing a white paper. By following the steps below, you can tackle a white paper in manageable chunks.
Continue reading “How to Write a White Paper That Wows (In Just 5 Steps)”