3 Challenges of Writing a Marketing Campaign (And What to Do About Them)

Consumers are bombarded by marketing messages every day. (Photo: melpomen)

It’s a frustrating fact for most businesses that many marketing campaigns fail to cover their costs. Companies market because they’re trying to bring in new business.

When a marketing campaign fails, it can feel like the marketing budget went right down the drain.

Here are the top three challenges most businesses face when launching a marketing campaign.

Continue reading “3 Challenges of Writing a Marketing Campaign (And What to Do About Them)”

5 Costly Mistakes in Business Writing

We feel your pain. (Photo: dotshock)

For most people, writing is a challenge.

Even if you’re an expert on the topic you’re covering, you’ll still have to sit down, put your thoughts on paper, refine your ideas, rewrite, edit, and repeat the process.

Aack! No wonder so many people dislike writing and suffer from writer’s block—the entire writing process can be difficult. Continue reading “5 Costly Mistakes in Business Writing”

7 Simple Tips for Writing Better Marketing Headlines

Headlines drive all of us crazy at times.

Headlines are among the most important topics in marketing. According to advertising legend David Ogilvy, “On the average, five times as many people read the headline as read the body copy.”

Simply tweaking the headline of an ad, email, or other marketing promotion can take it from a failure to a huge success.

If you want to improve your marketing results, start with these tips. Continue reading “7 Simple Tips for Writing Better Marketing Headlines”

How to Write a White Paper That Wows (In Just 5 Steps)

What problems can you help your audience solve? Get specific. (Illustration: samuraitop)

Many businesses and marketers are interested in writing a white paper, but they’re also intimidated because it can be a daunting task.

What makes white papers so effective is also what makes them challenging to write—they’re longer and more detailed than most other types of business content.

However, there’s also a formula for writing a white paper. By following the steps below, you can tackle a white paper in manageable chunks. Continue reading “How to Write a White Paper That Wows (In Just 5 Steps)”