How to Write Marketing Emails and E-Newsletters

If your emails waste people’s time, those people will lose their patience. (Photo: Andrei Zaripov)

Let’s face it: Most of us don’t have enough time to read all our email. Our inboxes are overflowing, and we have too much stuff to do—so we can’t get to it all.

That means a lot of emails get deleted before they’re even opened. And out of those that are opened, many are quickly scanned and deleted.

So if you’re sending out marketing emails or e-newsletters, you have to find a way to stand out from the clutter and get your emails opened and read.

Here are some tips that can help. Continue reading “How to Write Marketing Emails and E-Newsletters”

3 Tips for Conversational Business Writing

“Corporate speak” can ruin your writing. Just be natural. (Photo: julief514)

In business, some people make the mistake of thinking that their writing has to be stuffy and formal. But a lot of writing—blog posts, video scripts, and newsletters included—should be conversational.

Some white papers and press releases tend to be a little more formal, but even with those projects you don’t want to overdo it.

Here are some tips to make your business writing more conversational. Continue reading “3 Tips for Conversational Business Writing”

What 8 Fiction Writers Can Teach You About Marketing

Ernest Hemingway writing at a campsite in Kenya, circa 1953. (Photo: Look Magazine)

If you create advertisements, sales letters, and other marketing materials, you might think that fiction writers don’t have a lot of useful advice to give you—but you’d be wrong.

Sure, writing a press release is very different from writing a novel, but you might be surprised by the number of similarities as well. After all, good writing is good writing.

Here’s some advice that you can apply on your next project. Continue reading “What 8 Fiction Writers Can Teach You About Marketing”

TO: All Business Writers RE: How to Write an Effective Memo

(Image: cwln305/CartoonStock)

Clear and timely communication is a key to running any business effectively.

Business memos help us let our employees or customers know about a specific situation or to inform them of a solution to an ongoing problem. Examples of when memos can be useful include when they discuss a policy change or a price increase, or when they persuade readers to take action—such as attending a meeting or changing the way things are done.

Whatever the goal, the business memo is most effective when it connects your own purpose with your readers’ interests.

If you would like to write more effective business memos, here are five tips. Continue reading “TO: All Business Writers RE: How to Write an Effective Memo”

The Best Editorial Calendar for Multi-Author Blogs (And It’s Not CoSchedule)

Nelio Content is the best editorial calendar plugin for WordPress. (Photo: Nelio Software)

When you run a blog with multiple authors, organization is a must.

A great editorial calendar helps you keep track of all the moving pieces in your daily workflow.

In fact, editorial calendars can mean the difference between blogging success and failure, according to Copyblogger: “That little bit of planning goes a surprisingly long way toward getting the most audience reach from your blog content.” Continue reading “The Best Editorial Calendar for Multi-Author Blogs (And It’s Not CoSchedule)”