How to Make Your Writing More Persuasive

First tip? Keep it simple. Write in a clear, straightforward way. (Photo: convisum)

When most people think about writing, they think of novels, textbooks, and other resources that are meant to entertain or educate.

But a lot of writing is also about persuading the reader to take an action—such as buying a product, donating to a fundraiser, or contacting someone.

When you’re writing primarily to persuade, you often need different strategies from when you’re writing to entertain or educate.

Here are five tips that can help. Continue reading “How to Make Your Writing More Persuasive”

7 Steps for Overcoming Writer’s Block

Frustrated? It’s time to get up and go for a quick walk outside. (Photo: J.R. Bale)

“The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.”
—Mark Twain

Mark Twain, who worked as a journalist as well as a novelist, should know a thing or two about writer’s block.

All writers struggle with filling a blank page or screen at some time in their careers. Reasons include anything from anxiety to exhaustion, and from distraction to confusion.

We can experience a block at the very start of a project or at its conclusion.

What every writer experiencing a block has in common, however, is the frustration that comes along with it. Here are some strategies to try the next time you’re stuck with a blinking cursor and nothing to say. Continue reading “7 Steps for Overcoming Writer’s Block”

3 Challenges of Writing a Marketing Campaign (And What to Do About Them)

Consumers are bombarded by marketing messages every day. (Photo: melpomen)

It’s a frustrating fact for most businesses that many marketing campaigns fail to cover their costs. Companies market because they’re trying to bring in new business.

When a marketing campaign fails, it can feel like the marketing budget went right down the drain.

Here are the top three challenges most businesses face when launching a marketing campaign.

Continue reading “3 Challenges of Writing a Marketing Campaign (And What to Do About Them)”

5 Costly Mistakes in Business Writing

We feel your pain. (Photo: dotshock)

For most people, writing is a challenge.

Even if you’re an expert on the topic you’re covering, you’ll still have to sit down, put your thoughts on paper, refine your ideas, rewrite, edit, and repeat the process.

Aack! No wonder so many people dislike writing and suffer from writer’s block—the entire writing process can be difficult. Continue reading “5 Costly Mistakes in Business Writing”