How to Write a Memorable Video Script

Start writing your video script with the end in mind. (Photo: Luis Rego)

Video scripts can be tricky. You can’t write them as you would a book, blog post, or white paper. That’s because your audience will be watching and, especially, listening to it rather than reading it.

Also, because videos are among the fastest-growing types of content online, learning how to write video scripts will become increasingly important for marketers and educators.

Here are some tips to create better video scripts. Continue reading “How to Write a Memorable Video Script”

The Power of Storytelling (Yes, Even in Business Writing)

Take your audience on an adventure through your writing. (Photo: Michal Bednarek)

Storytelling is a primal method of communication. It goes back much further than writing—ever since humans developed the spoken language, we’ve been telling stories to entertain, educate, and persuade one another.

No wonder all of us, children and adults alike, love a good story.

Writing stories isn’t just for novelists and screenwriters. One of the biggest advantages of storytelling is its versatility—you can use it for training materials, commercials, sales presentations, and much more.

Here are some tips for incorporating stories into whatever you’re writing.

Continue reading “The Power of Storytelling (Yes, Even in Business Writing)”

5 Writing Tips for Successful Fundraising

Tell potential donors how their gifts will be greatly appreciated by those in need. (Photo: Nophamon Yanyapong)

Nobody likes asking for money.

It doesn’t matter whether it’s a loan from a friend, a donation for a charity, or startup capital for a new company—it can make both parties feel uncomfortable.

That’s why fundraising can be tricky.

However, there’s also an art to it. And once you understand it, fundraising is a lot less intimidating. In fact, it can even be fun.

By following these five tips, you can become more effective at writing successful fundraising appeals. Continue reading “5 Writing Tips for Successful Fundraising”

Writing Tips From Experienced Marketers and Copywriters

Seth Godin wants you to focus. (Video still via: LE Miami)

It doesn’t matter if you’re writing a short story, a blog post, or an advertisement—writing is challenging.

When people want writing advice, they typically turn to novelists, journalists, and teachers. All of those are great choices, but let’s not forget about marketers and copywriters. After all, they know a lot about writing persuasively, connecting with readers, and getting results. Continue reading “Writing Tips From Experienced Marketers and Copywriters”

10 Topics That Any Business Can Use in Its Writing

Need inspiration? Choose one of our 10 business writing topics. (Photo: Wavebreak Media Ltd.)

Often, the hardest part of writing is deciding on a topic. Many businesses want to put out more content, but they’re not sure what to write about.

When you’re so familiar with your own company, it can be challenging to take a step back and find topics that are interesting to your prospects and customers.

Here are 10 writing topics that work well for most businesses, no matter what they sell. Continue reading “10 Topics That Any Business Can Use in Its Writing”